![]() Well, you have to bear in mind that most Facebook users are just scrolling through their main page, so you need a good way to capture their attention in order to stop them from scrolling on by. While this is a good feature, it can also be tough to work with. If you opt for a video, have in mind that Facebook auto-plays your video. However, it’s not easy to create a good video ad that converts. It’s hard to portray that in an image.Īdditionally, video ads tend to be more attention-grabbing and exciting, which also contributes to better conversion rates when compared to images. It’s simple – people want to get a real taste of the game before they download it and see how it’s played. When it comes to advertising mobile games, the video ad format is far superior than images. Pictures are nice, but nothing entices mobile gamers more than video. That’s why creative production is step zero. Step #0 – Creative Productionīefore you even begin creating a Facebook campaign for mobile games, you need to have creative assets. In this article, we break down our own process of creating Facebook campaigns for mobile games into these 3, well actually 4, simple steps. If Facebook likes my ads they will perform well. Perhaps you think, “Oh well, I can’t do anything about it. It’s no wonder there’s an increasing number of Facebook campaigns for mobile games.īut the big question is – how to utilize Facebook Ads for maximum performance? The Facebook Ads algorithm is becoming more and more powerful. ![]()
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